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December 3, 2017

“A brand can be defined as “a name, term, sign, symbol, or design, or a combination of them, that is intended to identify the goods and services of one seller or a group of sellers and to differentiate them from those of competitors” (Kotler).

Font is an integral part o...

December 3, 2017

“The importance of nametags is increasing in all service sectors and proving that in the world of corporate branding, sometimes it is the smallest of details that can have the biggest impact” (Flanders). From the size and shape of the nametag to the font and color, eve...

October 8, 2017

As businesses have progressed and become more liberal towards the new generation a recent push towards employee recognition, rewards and engagement have moved to the forefront of company culture. Some companies have been more successful at this than others. There are c...

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December 3, 2017

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